Книга довольно хорошо написана в виде рассказов старого человека молодому парню, основанных на событиях его реальной жизни, охватывающей период с нача...
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second...
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their...